I’m a seasoned product-centric onboarding and enablement strategist with 20+ years of driving measurable business impact through design, activation, and scalable product experience systems.

 

At CyberEd.io, I defined and shipped productized onboarding and activation systems that consistently exceeded engagement goals by 3× and supported 0→1 commercial adoption. Previously at Optimizely, I led the transformation of fragmented onboarding into a semi-automated productized onboarding experience that reduced time-to-value by 75% and supported growth to $400M ARR. At Braintrust, I led the design and implementation of onboarding and activation workflows that scaled user adoption from 2,500 to 58,000+ and increased platform earnings from $5M to $80M.

 

I specialize in translating complex systems and workflows into practical, user-centric onboarding, activation, and retention experiences that drive adoption and business growth. My work spans product lifecycle strategy, UX-informed design, self-serve systems, and data-driven optimization.