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NY Aikikai

As UX Lead on the New York Aikikai Website relaunch, I performed Learning Experience Research to inform overall customer experience, user journeys and the website redesign.

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Audit and Brainstorm

Audit of third party software app already in use and existing workflows. Brainstorm sketches to build customer centric thinking into that workflow.

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Ux Research

Interviews, surveys, affinity maps, various priority matrices, persona generation, competitive analysis, mood boards, user flows, site maps.

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Color Pallet and Final Product

Competitive analysis informed an updated color pallet and a new look.

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Results

I produced 60+ Learning Experience Designs and online course offerings, spearheaded the MVP waves of the most successful fundraising efforts to date at that time. We maintained a healthy client-base through the pandemic, and even attracted new students.

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