Learning Experience Design
Optimizely
As a Senior Instructional Designer with Optimizely, I performed Learning Experience Design to dramatically improve Sales Team enablement and onboarding.
User Research
Existing coursework produced low course completion rates, 48%, and even lower assessment completion rates, what was supposed to be a simple migration project required a total redesign.
Audit
A quick programming audit revealed the existing material to be contentful, outdated, and riddled with brand inconsistencies.
Brainstorm
Diagrams featured too many arrows, too much information, or color combinations that weren’t accessibility friendly. I brainstormed opportunities to distill and simplify.
User Flow
Contentful, complex, outdated material needed to be distilled, simplified, updated and drip fed in a well organized “learner user” flow for a more delightful learning experience to drive course completion and desired learning outcomes.
Color Pallet and Design Iterations
A sparse use of the Optimizely brand’s rainbow palette, with default to a clean, white background, created a simplified look for the Optimizely Academy mini-brand within a brand.
Final Product
Some screen shots of some landing pages of the robust coursework.
Results
The four Optimizely Academy Onboarding courses I produced are semi-automated and self-serve so they require less internal resources to deliver the same learning outcomes. I distilled complex, contentful documentation down to simplified, digestible, and delightful learning experiences to:
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Improve incoming sales talent’s time to value by 75%, saving thousands of dollars at scale
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Contribute to doubling the sales team’s annual recurring revenue (APR) to $400 million